Explore 2040 is the societal trend book designed to reflect issues for Decathlon and beyond.

It’s the result of a 3-month collaborative process involving both Decathlon employees and external contributors. Basically, if you want innovation then you need collaboration and, therefore, an open-minded approach.

Explore is a universally-accessible, cross-functional tool for observing global macro trends. Discover the 8 macro trends, plan for your future by making enlightened decisions today for tomorrow.

EXPLORE THE PRESENT MOMENT AND DREAM OF AN INSPIRING FUTURE

A team of explorers and trend discoverers have scoured the world with the aim of unearthing, identifying and analysing events, breakthroughs and changes appearing on the horizon. These weak signals will trigger new behaviours and new differentiating strategies. We have grouped them into 8 societal macro trends.

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