THANKS TO THE CIRCULAR ECONOMY.
Mass consumption is petering out in favour of a different, more responsible and more eco and health-friendly version. Meaning and purpose are increasingly taking precedence over pleasure and abundance. In the future, governments will sanction businesses and individuals who are not eco-friendly.
Material goods no longer have the same value as in past, and are being replaced by consumption of experience-based services. In the concept of the economy of functionality, we no longer buy products but a usage; we no longer pay for the product itself but for the value it creates.
The trend in a few words
- Economic and
- consumption of
- circular economy
- flight shame
- anti-flight movement
- carbon tax
- social justice
- universal income
- virtual reality
- social link
- business model
- generation Z
Articles & testimonies
New Swedish trend ‘köpskam’ or ‘shame on buying’ could spread and threaten the fashion industry (ARTICLE IN FRENCH)
The shame of shopping, at least when it comes to consuming unnecessary products or buying more than one product, is … Read the article
Airlines Scramble to Overcome Polluter Stigma as ‘Flight Shame’ Movement Grows
A growing group of environmental activists is shunning flights as concerns about global climate change increase. This Swedish-born anti-flying movement … Read the article