THANKS TO THE CIRCULAR ECONOMY.
Mass consumption is petering out in favour of a different, more responsible and more eco and health-friendly version. Meaning and purpose are increasingly taking precedence over pleasure and abundance. In the future, governments will sanction businesses and individuals who are not eco-friendly.
Material goods no longer have the same value as in past, and are being replaced by consumption of experience-based services. In the concept of the economy of functionality, we no longer buy products but a usage; we no longer pay for the product itself but for the value it creates.