Consum’action
+40%
GROWTH INCREASE IN PATAGONIA BRAND
THANKS TO THE CIRCULAR ECONOMY.
THANKS TO THE CIRCULAR ECONOMY.
Mass consumption is petering out in favour of a different, more responsible and more eco and health-friendly version. Meaning and purpose are increasingly taking precedence over pleasure and abundance. In the future, governments will sanction businesses and individuals who are not eco-friendly.
Material goods no longer have the same value as in past, and are being replaced by consumption of experience-based services. In the concept of the economy of functionality, we no longer buy products but a usage; we no longer pay for the product itself but for the value it creates.
Inspiring images
11
17
8
14
7
18
14
9
11
The trend in a few words
Articles & testimonies
Airlines Scramble to Overcome Polluter Stigma as ‘Flight Shame’ Movement Grows
A growing group of environmental activists is shunning flights as concerns about global climate change increase. This Swedish-born anti-flying movement … Read the article
To go further
WHAT IF Decathlon catalysed certain initiatives and undertook sponsorship?
WHAT IF Decathlon produced zero plastic?
WHAT IF we only produced on demand?
WHAT IF we produced locally?
WHAT IF we agreed not to grow?
WHAT IF our purchasing was in accordance with carbon footprints rather than the cost price?
WHAT IF we sold everything in bulk at Decathlon?
