Consum'action

Consum’action

+40%
GROWTH INCREASE IN PATAGONIA BRAND
THANKS TO THE CIRCULAR ECONOMY.

Mass consumption is petering out in favour of a different, more responsible and more eco and health-friendly version. Meaning and purpose are increasingly taking precedence over pleasure and abundance. In the future, governments will sanction businesses and individuals who are not eco-friendly.

Material goods no longer have the same value as in past, and are being replaced by consumption of experience-based services. In the concept of the economy of functionality, we no longer buy products but a usage; we no longer pay for the product itself but for the value it creates.

Inspiring images

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Articles & testimonies

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New York: a former landfill with millions of tons of waste is now unrecognizable

It’s hard to imagine millions of tons of all kinds of waste under this green landscape. And yet, just a … Read the article

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A start-up finds a way to recycle plastic ad infinitum

A French start-up thinks it can ensure continuous PET recycling without loss. Carbios has succeeded in cultivating an enzyme capable … Read the article

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Nine multinationals including Nike and Unilever join forces to reduce their carbon footprint

Nine multinational companies are joining forces to share research, strategies and experiences to achieve a carbon neutral balance by 2050 … Read the article

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Innovative slow-lutions: the future of eco-responsible and desirable denim

ISKO, one of the largest denim manufacturers in the world, aims at designing jeans that are more environment friendly, ethical … Read the article

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Pam a Pam – a solidarity economy map in Catalonia

Pam a Pam is a collective tool that shows that there is an economy at the service of people in … Read the article

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The right reflex is Gumtree (ARTICLE IN FRENCH)

Leboncoin is a French platform to sell and buy second-hand products (equivalent to Gumtree in the UK). Leboncoin is refocusing … Read the article

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Keynes was wrong. Gen Z will have it worse.

Instead of never-ending progress, today’s kids face a world on the edge of collapse. What’s next? The founder of macroeconomics, … Read the article

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New Swedish trend ‘köpskam’ or ‘shame on buying’ could spread and threaten the fashion industry (ARTICLE IN FRENCH)

The shame of shopping, at least when it comes to consuming unnecessary products or buying more than one product, is … Read the article

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Every city, every ministry should have its own designer (ARTICLE IN FRENCH)

There is an urgent need to change our way of life, to adopt a lifestyle settled in a local area … Read the article

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Tired of flying? Travel as an avatar! (ARTICLE IN FRENCH)

We are jumping from a 4.0 society based on networks and internet to a 5.0 society based on virtual reality … Read the article

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What if combining carbon tax and universal income were the solution? (French article)

The carbon tax is a very effective and essential lever to fight climate change. Economists suggest a new way of … Read the article

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Airlines Scramble to Overcome Polluter Stigma as ‘Flight Shame’ Movement Grows

A growing group of environmental activists is shunning flights as concerns about global climate change increase. This Swedish-born anti-flying movement … Read the article

To go further

WHAT IF Decathlon catalysed certain initiatives and undertook sponsorship?
WHAT IF Decathlon produced zero plastic?
WHAT IF we only produced on demand?
WHAT IF we produced locally?
WHAT IF we agreed not to grow?
WHAT IF our purchasing was in accordance with carbon footprints rather than the cost price?
WHAT IF we sold everything in bulk at Decathlon?
Suggest a questioning beginning with "AND IF"
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