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Her story

Her story

40%
LESS CHANCE OF FILING FOR BANKRUPTCY IF THE VSB HAS A FEMALE CEO.

The emergence of girl power and the fact that men are increasingly in touch with their feelings is a very clear sign that masculinity is obsolete and dying a death. A now outdated gender concept is shaking up society.  In the street, adverts quietly gloss over gender-related clichés.

Feminisation is a phenomenon that spreads in a protean manner and is beginning to affect a number of areas. In business, female leadership tends to be focused more on individuals’ own personal development, acknowledgement and participative decision-making. Female entrepreneurs are shown to have demonstrated more humility, creativity and ability to share, listen and care, at the expense of their ego. The concept of “badass” emerges, to describe tough women who “torment”, with their style and their authenticity, and who command respect.

We are seeing, too, a kind of pollination in men, with a desire for a sensible work/life balance, a desire to parent, and to embrace their sensitive, feminine side, the “maternal” aspect of their character. Basically, to open up possibilities for men. Subsequent generations will drive these changes forward, as a business ignoring these aspects will not appeal to this generation of slashers.

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Articles & testimonies

Gender neutral AI voice developed to tackle Siri and Alexa stereotypes

Female voices are usually assigned to the AI tools as the default option on devices like Siri or Alexa is … Read the article

To go further

WHAT IF Decathlon was headed up by a woman? Or an African woman?
WHAT IF everything was decided in gender pairs?
WHAT IF we learned to understand our feminine/masculine side?
WHAT IF we didn’t care whether someone was a man or a woman?
WHAT IF feminism was considered to be extremist?
WHAT IF Decathlon sold testosterone to enable women to do “men's sports”?
WHAT IF robots reset their counters to zero in terms of parity?
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