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Africa neo power

Neo-power Africa

50%
OF THE WORLD’S POPULATION IN 2050 WILL BE IN AFRICA.

With a young population and undergoing urbanisation, abundant natural resources and an expanding middle class, Africa seems to possess all the necessary ingredients for exceptional growth.  The winning strategy is that of “pull” growth: innovators are developing products that people want to buy; they are creating markets that fundamentally promote sustainable growth and prosperity.

Multinationals have been trying to apply Stuart L. Hart’s theory in Africa for the last 15 years, implementing a wealth creation strategy with populations at the bottom of the pyramid, an inclusive capitalism uniting businesses, governments and NGOs for a common cause. However, the multinationals are failing, and reducing their investment in the face of its often recurring failure factors (corruption, inadequate infrastructure, lack of competence, as yet insufficiently big middle class): the PUSH strategy does not work. Conversely, PULL strategies work as they fulfil the needs of consumers and their day to day difficulties.

This continent is an area to be explored, conducive to disruption, a blank canvas as far as technology is concerned, and therefore ready to test everything, such as low-tech, for example. In these times of globalisation, it is vital to consider Africa as a continent of the future, without underestimating the economic and demographic diversity of the countries in it. The digital revolution will generate the next transformations in all sectors of the economy, from energy to health, from education to employment. 

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News & events

from 03/06/2019 to 05/10/2019

Ubuntu.Lab: let’s co-create Africa’s Future

Published on 31 July 2019

Learn more

Articles & testimonies

Netflix to launch all girl superhero animation series from Africa

Netflix has announced its first original African animated series : Mama K’s Team 4, a story of four teenage girls … Read the article

Technology Could Soon Revolutionize Agriculture In Africa

Technology Could Soon Revolutionize Agriculture In Africa

Africa currently holds the highest prevalence of the world’s undernourished people and has among the lowest agricultural yields in the … Read the article

African innovations that could change the world

African innovations that could change the world

Welcome to the bleeding-edge of African innovation: VR, 3D printing, AI, health, … The continent isn’t just driving technological change … Read the article

To go further

WHAT IF we made sure that people copied us?
WHAT IF we drew on the creativity (under restriction) that exists in Africa?
WHAT IF we went out to train in Africa?
WHAT IF innovation could only happen behind closed doors, in a place of infinite possibilities?
WHAT IF disruption was born of the chaos?
WHAT IF drones redesigned African roads?
WHAT IF our urban future was mapped out in Africa?
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