The senses

The senses

100%
OF CHILDREN ARE EMPATHETIC

Experience is at the heart of tomorrow’s world. We won’t consume to “have” any more, rather to “be”. We prefer to enjoy objects rather than own them. Increasingly accustomed to amazing experiences, people expect bigger and better emotions that stimulate all the senses; where they are in touch with their senses. However, at birth, we are not all equal in terms of senses.

 The business must give consumers meaningful and emotional experiences so that they can forge a sustainable relationship with them.  It’s not always enough to have a perception of what is felt naturally, so this needs to be enhanced by specially developed tools. It’s important to explore a combination that blends both technology and the body: technology for helping us to feel what our body can’t do naturally, and the body to amplify or promote awareness of our senses.

Inspiring images

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Articles & testimonies

I’ve tested the psychedelic waking dream lamp

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Augmentative Wearable Device, Hapbee, Receives Amazing Reviews by Testers

Hapbee is an augmentative wearable device that replicates different feelings by sending to the body small and specific magnetic fields. … Read the article

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Praise for slowness

Favour walking, take the time to grow plants, watch them grow… These are ways to feel like you exist! Nowadays, … Read the article

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Collection of dreams

Most dreams carry messages. Since April 2020, the Espace francophone Jungien (the Jungian French-speaking space) has been organizing a large … Read the article

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Helping others reduces physical pain. When altruism does good

New studies in neurology have identified another element of satisfaction in the act of generosity, much more detached from moral … Read the article

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Three friends sail around the world to fight against the plague of plastics

The UTOPIA project lists individual, private and public associative initiatives around the management of plastics in the form of webdocumentaries. … Read the article

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Merchandising: Why can’t we stop ourselves from touching the products in the store?

We like to touch the products in the stores. Retailers have understood this and do everything possible to encourage us … Read the article

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How to coach your brain to increase your attention span

Attention span is influenced by several factors: – lack of sleep – feelings of frustration and boredom – noise and … Read the article

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Researchers create first-ever personalised sound projector with $12 webcam

A University of Sussex research team have demonstrated the first sound projector that can track a moving individual and deliver … Read the article

To go further

WHAT IF Decathlon suggested leaving daily routine behind?
WHAT IF Decathlon offered sensorial experiences rather than sports?
WHAT IF we could decide to multiply or extend these senses?
WHAT IF sport developed our senses?
WHAT IF we were able to take care of our senses?
WHAT IF technology helped us to discover new senses?
WHAT IF we charged for the senses and feelings shared in store?
Suggest a questioning beginning with "AND IF"
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