The senses
Experience is at the heart of tomorrow’s world. We won’t consume to “have” any more, rather to “be”. We prefer to enjoy objects rather than own them. Increasingly accustomed to amazing experiences, people expect bigger and better emotions that stimulate all the senses; where they are in touch with their senses. However, at birth, we are not all equal in terms of senses.
The business must give consumers meaningful and emotional experiences so that they can forge a sustainable relationship with them. It’s not always enough to have a perception of what is felt naturally, so this needs to be enhanced by specially developed tools. It’s important to explore a combination that blends both technology and the body: technology for helping us to feel what our body can’t do naturally, and the body to amplify or promote awareness of our senses.
Inspiring images
The trend in a few words
- experience
- digital
- emotional quotient
- feelings
- sensory innovation
- interactive
- neurosci-fi
- virtual reality
- augmented reality
- Intuitions
- art
- neurocinéma
- personnalisation
- customer experience
- v-commerce
- sound
- technology
- FACE RECOGNITION
- sound advertising
- CAMERA
- COMMUNICATION
- concentration
- focus
- brain
- attention
- retail
- marketing
- touch
- activism
- plastic
- knowledge sharing
- environment
- genZ
- recycle
- altruism
- pain
- research
- generosity
Articles & testimonies
Helping others reduces physical pain. When altruism does good
New studies in neurology have identified another element of satisfaction in the act of generosity, much more detached from moral … Read the article
Three friends sail around the world to fight against the plague of plastics
The UTOPIA project lists individual, private and public associative initiatives around the management of plastics in the form of webdocumentaries. … Read the article
Merchandising: Why can’t we stop ourselves from touching the products in the store?
We like to touch the products in the stores. Retailers have understood this and do everything possible to encourage us … Read the article
How to coach your brain to increase your attention span
Attention span is influenced by several factors: – lack of sleep – feelings of frustration and boredom – noise and … Read the article
Researchers create first-ever personalised sound projector with $12 webcam
A University of Sussex research team have demonstrated the first sound projector that can track a moving individual and deliver … Read the article
